The Ultimate Guide to GMB Optimization for Roofing Companies: Making Your Business the King of the (Roof)Top!

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Between major storms, Bay Area roofing contractors busy with repairs

Why do I need to care about my Google Business Profile (GMB)?

Are you tired of being stuck in the gutter when it comes to online visibility for your roofing business? Fear not! If you’re a roofing company owner or business leader we’re here to show you how to get unstuck by optimizing your Google Business Profile aka your GMB! If you implement the GMB optimization tips here your efforts will help you climb to the top of search results and reign supreme as the king of the rooftop.

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What is GMB Optimization?

Google My Business (GMB) aka your Google Business Listing (Google likes to change the name of their online business directory listings!) is a free tool that helps roofing businesses manage their online presence across Google, including Google search and Google maps. Optimizing your roofing company’s GMB listing can help your potential customers find your roofing business, and increase your chances of appearing in the coveted “Local 3-Pack” and/or Google Map Pack of search results.

 

Why is GMB Optimization Important for Roofing Companies?

Your roofing business is unique, and so are the unique roofing needs of your customers. GMB optimization allows you to showcase your roofing company’s strengths and let your potential customers know how working with your company will make their lives better.  An optimized GMB profile for your business also makes it easy for customers to find the information they’re looking for. Additionally, an optimized GMB listing is a great way to reach customers in your local service area who are searching for roofing services.

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How to Optimize Your Roofing Company’s GMB Listing to Appeal to Your Target Audience(s)

So, how do you optimize your GMB listing for roofing companies? You don’t – you want to optimize your GMB page for your prospective customers. By sharing information about your roofing company and how you make your customers’ lives better – what you do that makes their lives EASY – you can attract more customers and rank higher as too! Here are a few tips to get you started:

 

  1. Complete Your GMB Profile: Make sure to take the time necessary to provide Google with all the information that they are asking for about your roofing business, including your address, phone number, and website. Make sure to use the same business name, address, phone number, and website across all of your listings (GMB being just one of those leads). Check out the importance of using a consistent NAP (Name, Address, Phone Number) for more information.
  2. Share High-Quality Photos: Showcase your work, your team, your office, and your equipment/trucks with photos that highlight your roofing services and products. Don’t forget to include before and after photos to showcase the dramatic impact that your work makes to improve the looks of a roof!
  3. Encourage Customer Reviews: Ask your satisfied customers to leave a review on your GMB listing to help increase your online visibility. We encourage you to reach out to customers and ask them for a 5-Star Google review and provide them with a direct link so they can easily leave you that stellar review!
  4. Stay Active: Google, like social media channels, wants you to post updates to your GMB profile regularly. As a roofing company, we highly recommend posting photos and videos of your job sites (make sure you post the best-looking shots) taken with your mobile phone and then uploaded to your GMB profile from your mobile phone. These images and videos should have geo-location data embedded in them helping Google see that your roofing company is actually doing business in a specific area. Think of these update posts as individual triggers to Google to let them know that you’re doing business in a particular area or community. Do this consistently and watch your rankings soar!

 

The Benefits of GMB Optimization for Roofing Companies

 

  • Increased Visibility: By appearing in the “Local 3-Pack” or “Map Pack” of local search results, your roofing company will have a better chance of being seen by potential customers.
  • Better Customer Engagement: GMB optimization makes it easier for customers to find the information they’re looking for – especially your phone, address, and website information, and encourages them to engage with your business directly.
  • Improved Local SEO: A well-optimized GMB listing can help improve your overall local SEO, which can lead to higher search rankings and more visibility for your roofing business – especially in your local service area.

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FAQs:

Q: Can GMB profile optimization help my roofing business attract more customers?

A: Yes! By appearing in the “Local 3-Pack” of search results, and making it easy for customers to find the information they’re looking for. Google Reviews really help in this area by expanding your “reach” in Google maps (which is tied to your GMB profile) and allowing your roofing business to show up in the Local 3-Pack for a larger area. As a result, keeping your GMB profile updated and optimized can help attract more customers to your roofing business.

 

Q: How much does GMB optimization cost?

A: GMB is a free tool, so the cost of optimization is only the time and effort you put into creating and maintaining your listing. Additionally, there are a number of companies, including Valorous Circle, who can help you optimize and update your GMB profile so you can focus on growing and running your roofing business.

 

Q: Is GMB optimization only for local businesses?

A: GMB optimization is primarily for local businesses, but can also be beneficial for businesses with multiple locations or that serve customers in different areas. If your roofing business has multiple locations we recommend contacting a specialist such as the team at Valorous Circle to learn more about how to setup and leverage your GMB profile for multiple locations.

 

Are you ready to jump ahead of your competition?

There you have it! With the help of GMB optimization, your roofing business can climb to the top of search results and reign supreme as the king of the rooftop. Whether you’re looking to increase visibility, improve customer engagement, or boost your local SEO, GMB optimization is one of the primary keys to success. So what are you waiting for? Get started today and watch your roofing business soar to new heights!

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