6 Things a Roofing Company can do to Outrank Their Local Competitors Online

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There are several things that a roofing company can do to outrank their local competitors online:

  1. Optimize your website for local search: Make sure to include your business name, address, and phone number (NAP) on every page of your website, as well as in the footer. This will make it easier for search engines to understand that your business is local and relevant to people searching for roofing services in your area.
  2. Claim and optimize your Google My Business listing: Claiming and optimizing your Google My Business listing will allow you to appear in the “local pack” of search results, which can be a powerful way to attract new customers. Be sure to include accurate and up-to-date information about your business, including your NAP, business hours, and services offered.
  3. Get listed in online directories: In addition to Google My Business, there are many online directories that allow businesses to list their information for free. These can include Yelp, Yellow Pages, and local chamber of commerce directories.
  4. Get reviews: Reviews are a powerful way to build trust with potential customers. Encourage satisfied customers to leave reviews on your Google My Business listing, Yelp, and other review sites.
  5. Use local keywords in your website and online content: Include local keywords in your website content and in the titles and descriptions of your online listings. This will help search engines understand that your business is relevant to people searching for roofing services in your area.
  6. Consider paid advertising: Paid advertising, such as Google Ads, can be a powerful way to reach new customers. However, it’s important to carefully consider your budget and target audience before launching a paid advertising campaign.

By implementing these strategies, a roofing company can improve its online presence and outrank its local competitors.

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